Anika Shields. Anime Merchandise. August 04th , 2018.
Gen-X'ers and older Gen-Y's grew up in the 1980s, when comic book series cartoons like "The X-Men," "Justice League," "Captain America," "Teen Titans," "Spider-Man," "Batman," "Teenage Mutant Ninja Turtles" and "The Transformers." As these kids aged, they became adults in their 20s and 30s, creating comic book movie blockbusters to keep the legacy going. The next generation of younger Gen-Y's would look to Japan and China for their comic book series. They grew up with "Dragonball Z," "Pokemon" and "Sailor Moon." Anime comics came to America with surprising fervor and it's not likely to dissipate anytime soon.
As another way of viewing it, the less the competition the less you're obligated to produce quality products. And between the 1980′s through present, a lot of small private companies either went out of business or were bought out by a major corporation, because for the big companies less is better.
The DC and Marvel Comic fans sometimes view anime fans as the ultimate nerds, the plot lines as "cheesy" and the characters as "daft" or "annoying." Older Americans often scratch their heads and ask, "Why are anime comics so popular among today's youth?" Some could argue it was a massive advertising campaign that came over from Japan, who saw America and Europe as large, untapped markets. The challenge was to rework their material into exportable goods with English sub-titles and over-dubs.
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